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Intel, Yoshimoto Kogyo Collaborate To Accelerate Digital Content Distribution

Intel Capital Invests In Bellrock Media

TOKYO, June 1, 2005 Intel K.K. and Yoshimoto Kogyo Co. Ltd. today announced that they will collaborate to promote the wider utilization of digital home content, turning Intels digital home vision into a reality. Intel and Yoshimoto plan to work together to expand rich content available to consumers over broadband infrastructure best enjoyed when using high-performance digital home PCs built on Intel Pentium D processor-based platforms and Intel Centrino mobile technologies that feature high-definition audio and video capabilities.
As part of the collaboration, Intel K.K. and Bellrock Media Inc. have developed the first short movie featuring Yoshimoto entertainers. Bellrock Media was recently established in the United States as a strategic company for Yoshimoto Kogyos group companies and Faith Inc., a technology provider of content distribution for PCs and cell phones. Bellrock Media K.K. in Japan, a subsidiary of Bellrock Media Inc, will plan, create and deliver original and sponsored digital video content while it distributes music CD and DVD titles. In addition, Bellrock Media K.K. intends to acquire domestic and international premium content rights, and to expand its businesses by utilizing Yoshimoto Kogyos property together. Starting this month, the company will offer Yoshimoto Kogyos music CD/DVD and comedy DVD titles which Yoshimoto Kogyo group companies produce.

Microprocessor Design The high-definition movie, which can be viewed free of charge for a limited period at www.digitalhome-yoshimoto.com, demonstrates the multimedia visual experience possible on a high-performance digital home PC equipped with a broadband connection and a large display.

1. The primary computing unit in a mainframe computer. in the PC today, this is usually a Intel Pentium class processor or competing AMD or Cyrix microprocessor. In separate device with a microprocessor, the microprocessor is the CPU for the device. If a device has a microprocessor, it is said to be a "Smart" device, without a microprocessor, it is a "dumb" device.

Intel Motherboard In addition, Intel and Yoshimoto also announced that Intel Capital, Intels strategic investment program, also has invested in Bellrock Media Inc. Intel Capital's investment was made from the $200 million Intel Digital Home Fund, which supports Intel's initiatives to enable people to enjoy digital content, including music, photos, games and video, on all types of devices, anytime and anywhere. Proceeds from the investment are expected to be used to help expand Bellrock Medias lineup of online content by enhancing its business operations in the online content market segment and to accelerate the deployment of its services among consumers. The financial terms of the investment were not disclosed.

"We are pleased that application developer, CyberLink, IP technology using the Intel kit, " said Kevin Corbett, vice president and chief technology officer for Intel's Desktop Platforms Group. "We believe enabling the availability of premium protected content on the home network will accelerate making the digital home a reality. Cyberlink has shown proof the technology is ready today."

Gigabyte Mainboard Yoshimoto Kogyo is a leader in offering high-quality entertainment content, said Kevin Corbett, vice president of Intels Content Services Group. Our collaboration with Yoshimoto Kogyo and our investment in Bellrock Media demonstrate Intels commitment to working directly with content owners to achieve an amazing consumer experience in a new, secure and flexible media environment.

The central or primary circuit board making up the complex computer system. Intel and AMD CPUs require their own motherboard chipsets and cannot be interchanged with each other; however, not all Intel or AMD CPUs will fit into a designated motherboard for that vendor. All CPUs have a certain "pin" or "socket" number, or simply a product name, which is also identified on a motherboard, certifying the board for the insertion of a certain CPU (i.e.: certified motherboard).

History Of Microprocessor Yoshimoto Kogyo has developed a long-term cooperative relationship with Intel, said Isao Yoshino, president of Yoshimoto Kogyo Co. Ltd. By combining Yoshimoto Kogyo's various content through Bellrock Media with Intel's digital home vision, we plan to expand the potential of content business and to usher our audience to more enjoyable and exciting content."

"Intel is excited to be part of a combined effort to demonstrate this tremendous offering for consumers on Intel Corea Duo processor based PC platforms, " said Brendan Traw, Intel Fellow and Chief Technology Officer, Intel's Digital Home Group. "Network connectivity with HD DVD titles can deliver consumers new viewing possibilities with additional bonus content, features, and games. This feature is a great step forward in the advancement of digital home entertainment experience."

Ecs Motherboard About Yoshimoto Kogyo Co., Ltd.
Yoshimoto Kogyo is one of the largest agencies in Japan, representing approximately 700 artists. The companys business also includes production and distribution of television and radio programs as well as entertainment and theater. By making the broadband business as its core business strategy and enhancing contents production and distribution capabilities, the company intends to create new business based on a keyword of comedy.

No, we use Digital Rights Management (DRM) to protect our content from unauthorized distribution and viewing.

Mainboard Driver About Bellrock Media Inc
Bellrock Media Inc. is a newly established company for digital content production and delivery that was set up in the United States by Fandango U.S.A., Faith, CS Loginet, and other leading companies. Bellrock Media K.K. also was established in Tokyo in order to produce a wide range of premium content in cooperation with Yoshimoto Kogyo.

Computer Motherboard About Intel Capital
Intel Capital, Intel's strategic investment program, focuses on making equity investments and acquisitions to grow the Internet economy in support of Intel's strategic interests. Intel Capital invests in hardware, software and services companies in several market segments, including computing, networking, and wireless communications. For more information, visit www.intel.com/capital.

Asus Mainboard Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

Microprocessor Programming Intel is a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.

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